Privacy policy

Last updated: September 23, 2026

Chez Serena ("we," "us," "our") operates this store and website, including all related information, content, features, tools, products and services, to provide you with a personalized shopping experience (the "Services"). Chez Serena is a store powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you access or use the Services, make a purchase or other transaction, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs to the extent of that conflict regarding the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read this Privacy Policy.

PERSONAL INFORMATION WE COLLECT OR PROCESS

We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details, including your name, address, billing address, shipping address, phone number and email address.
  • Financial information, including credit card, debit card and bank account numbers, payment card information, transaction details, payment method, payment confirmation and other payment details.
  • Account information, including your username, password, security questions, preferences and settings.
  • Transaction information, including items you view, place in a cart, add to a wishlist, purchase, return, exchange or cancel, and your past purchases.
  • Communications with us, including information you provide when contacting customer service.
  • Device information, including information about your device, browser or network connection, IP address, and other unique identifiers.
  • Usage information, including information about how you interact with the Services.

SOURCES OF PERSONAL INFORMATION

We may collect personal information: (a) directly from you; (b) automatically through the Services, including via cookies and similar technologies; (c) from our service providers who help us operate the Services; and (d) from our business partners or other third parties.

HOW WE USE YOUR PERSONAL INFORMATION

  • Providing, tailoring and improving the Services, including processing payments, fulfilling orders, arranging shipping, managing returns and replacements, and creating a personalized shopping experience.
  • Marketing and advertising, including sending marketing communications by email, SMS or mail, where permitted, and showing you online advertising.
  • Security and fraud prevention, including authenticating your account and detecting or investigating fraudulent or illegal activity.
  • Communicating with you, including customer support.
  • Complying with applicable law and responding to valid legal process.

HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose your personal information to: Shopify and other service providers that help us operate the Services (IT management, payment processing, data analytics, customer service, cloud storage, shipping and fulfillment); marketing and advertising partners; parties you direct us to share information with; our affiliates; and in connection with a business transaction (such as a merger or sale) or to comply with law or protect our rights and the rights of others.

OUR RELATIONSHIP WITH SHOPIFY

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve the Services on our behalf. Information you submit to the Services will be shared with Shopify and other third parties who may be located in countries other than the one where you reside. You can learn more about Shopify's use of your personal information at
https://www.shopify.com/legal/privacy/app-users and exercise certain rights at https://privacy.shopify.com/en.

CHILDREN'S DATA

The Services are not intended for use by children, and we do not knowingly collect personal information about children. If you are a parent or guardian of a child who has provided us with their personal information, please contact us at contact@chezserena.fr to request its deletion.

DATA SECURITY AND RETENTION

No security measures are perfect. We retain your personal information for as long as necessary to manage your account, provide the Services, comply with our legal obligations, resolve disputes and enforce our agreements.

YOUR PRIVACY RIGHTS

Depending on where you live, you may have the right to: request access to the personal information we hold about you; request deletion of your personal information; request correction of inaccurate personal information; and request a copy of your personal information in a portable format. If applicable law in your state of residence provides you with additional privacy rights, we will honor those rights on request. You may exercise any of these rights, and we will not discriminate against you for doing so, by contacting us at contact@chezserena.fr. We may need to verify your identity before processing your request.

RESIDENTS OF THE UK OR EUROPEAN ECONOMIC AREA

If you reside in the UK or the European Economic Area, and subject to applicable exceptions and limitations, you may also have the right to object to or restrict certain processing, and to withdraw consent where processing is based on your consent.

INTERNATIONAL TRANSFERS

We may transfer, store and process your personal information outside the country in which you reside, including in Italy (where Chez Serena is established) and other countries where our service providers operate. Where we transfer personal information out of the European Economic Area or the UK, we rely on recognized transfer mechanisms as required by applicable law.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. We will post the revised Privacy Policy on this website and update the "Last updated" date.

CONTACT

If you have questions about this Privacy Policy or would like to exercise your rights, please contact us at: contact@chezserena.fr